Amazing In Motion

Swarm

SWARM is a project that set out to push the boundaries of design, technology
and movement. The story unfolds at night, as the amazing quadrotors
come out to play and explore the city while we sleep.

Watch Swarm

Creating Swarm

Follow the design and development journey of the quadrotors featured in SWARM.
From virtual mapping algorithms that control motion sensor guidance systems to LFA-inspired
3D printed components, watch the quadrotors come to life with precise movements and unique personalities.
This is the story behind SWARM.

It was about matching
this amazing technology
with Lexus design
principles.

Sam Brown, Director

CRAFTING MOTION

DOCUMENTARY

We're using the
technology in a
way that has never
been done before.

Alex Kushleyev, KMel Robotics

CODING MOTION

DOCUMENTARY

TECHNOLOGY BEHIND THE QUADROTORS

Drag and spin the quadrotors to learn about technical parts

I wanted them to have
this mischievous,
boisterous, child-like
kind of mentality

Sam Brown, Director

LIVING MOTION

DOCUMENTARY

SWARM

The AMAZING IN MOTION project is about amazing technology, design and creative
innovation and the dedication and the talent of the people who bring it to life.

STROBE

STROBE is the striking visual display of an illuminated
man's journey across a city at night.

experience strobe

STEPS

STEPS is the story of one larger-than-life figure brilliantly moving through a city in search of something special.

experience steps

follow us

SWARM
WATCH SWARM
DESIGNING THE QUADROTORS
CODING THE QUADROTORS
AWAKENING THE QUADROTORS
STEPS
STROBE
rR