Lexus constantly strives to deliver unexpected and highly satisfying experiences that surpass customer expectations. The “Amazing in Motion” concept inherits this brand essence.
LEXUS DESIGN AMAZING at Milan Design Week 2014 was an exhibition introduced to communicate this ethos in a visible and tangible form.
Visitors experienced three new works created by world-renowned designers in response to the Amazing in Motion theme. Full of unexpected and exhilarating encounters, the event allowed visitors to experience our forward thinking approach to design. The venue also showcased the twelve winning works from the Lexus Design Award 2014, an international competition that aspires to nurture and support a new generation of designers from around the world.
LEXUS DESIGN AMAZING 2014 MILAN
Any motion can be amazing; it depends on the memories it evokes. Any action can be a dance; it depends on the harmony you put into it. Life itself is a dance. Everything from infinitesimally small atomic structures to the cosmic motion of planets and galaxies seem to constitute a harmonic dance. You add light and sound and here it is, a small representation of the whole: ‘We Dance’.
Individual elements orbit around the mirrored sphere in the centre, directing beams of light toward the centre. The overall effect gives birth to a harmony and unity between the orbiting elements, the illumination, and the music. Viewers also become an integral part of this harmony as the light reflected from the sphere and sound reach out to them, and as they view their own reflection in the face of the mirrored sphere.
There are forces in nature that are beyond the control of mankind. We have learned how fragile we are in the face of such forces. However, we have also learned the importance of accepting nature and learning to live in harmony with it.
Interconnected and interdependent, there is a constant give-and-take in nature. Life does not rest. Our collective motion, nature's response to our movements is essential to our planet's delicate balance.
When we are one with nature, we are at our most powerful. Our movement together gives us life. Our movement forward creates the next generation of ideas.
Life is always more amazing in motion.
“Interconnection” hangs from the ceiling on threads, with individual elements creating three-dimensional depth. The individual elements move in response to the natural flow of air as visitors move through the space. Light and shadow shift constantly as the elements move.
“TRANSFORM” echoes the theme of “Amazing in Motion” by fusing technology and design to celebrate its transformation from a piece of still furniture to a dynamic machine driven by the stream of data and energy. Created by Professor Hiroshi Ishii and the Tangible Media Group from the MIT Media Lab, TRANSFORM aims to inspire viewers with unexpected transformations, as well as the aesthetics of the complex machine in motion.
The work is comprised of three dynamic shape displays that move more than one thousand pins up and down in real time to transform the tabletop into a dynamic tangible display. The kinetic energy of the viewers, captured by a sensor, drives the wave motion represented by the dynamic pins.
The motion design is inspired by the dynamic interactions among wind, water and sand in nature, Escher's representations of perpetual motion, and the attributes of sand castles built at the seashore. TRANSFORM tells the story of the conflict between nature and machine, and its reconciliation, through the ever-changing tabletop landscape.