THE GARDEN

WELCOME

LEXUS - AN ENCOUNTER WITH ANTICIPATION

MILAN DESIGN WEEK 2016

You’re invited to experience an unexpected and incomparable encounter with ANTICIPATION.

Anticipating the future, you’ll see in this exhibit how Lexus imagines what is yet unseen and we hope you’ll experience amazing forms of surprise and enchantment.

A CLOSER LOOK

SWIPE TO ENTER

AREA 1

DISCOVERING CRAFTSMANSHIP

As you enter the first arena, you discover 16 beautiful stools - an expression of Lexus’ commitment to craftsmanship. Tap the + to learn more.

QUALITY AND DEPTH

Each stool is finished using the same unique paint process as the Lexus LF-FC flagship concept. As visitors view and touch these stools, they directly experience the quality and depth of the color.

LEXUS DESIGN AWARD 2016

Pass the dividing wall you find the Lexus Design Award 2016 exhibit, celebrating the amazing works from the next generation of creators.

FOSTERING THE FUTURE OF DESIGN

The four prototypes and eight panels are presented here within a simple yet sophisticated space. Also on display is a selection of previous Lexus Design Award winners, along with previous stories of their progress after their experiences in the awards.

AREA 2

REVEALING THE UNEXPECTED

In the center of a room with walls inspired by Japanese shoji, a dynamic floating three-dimensional image of the LF-FC concept car takes shape in an unexpected way.

REVEALING THE UNEXPECTED

Feel the sense of anticipation as you watch the concept car assume physical dimensions. The display pays homage to the constant search for perfection demonstrated by the Lexus design team as they anticipate the future of mobility.

AREA 3

SENSING INNOVATION

Lexus continually anticipates the needs of people and the environment as it demonstrates a keen sense for forward thinking and innovation.

KINETIC SCULPTURE

An advanced hydrogen fuel cell system powers the LF-FC generating electricity and emits only clear water. Watch a similar system powering Area 3’s kinetic electric sculpture.

THE POWER OF WATER

Water possesses great energy and the LF-FC anticipates a society that uses hydrogen as an energy source and produces clean water as its only emission. See how Chef Yoji Tokuyoshi uses water to create a culinary treat.

"BUOYANCY"

"BUOYANCY" presents nasturtium leaves topped with a sweet and sour berry paste floating on a pool of clear water. The two flavors mix in the mouth, delivering an unexpected taste experience.

TRANSPARENCY SERVED WITH A TWIST

How does Chef Yoji Tokuyoshi use ingredients to serve as a metaphor for something that may be seen or may remain imperceptible?

"TRANSPARENT"

As the visitor consumes Chef Yoji Tokuyoshi’s clear seafood broth, a transparent ball of natural gelatin is revealed, delivering an unanticipated treat as it fills the mouth with a fresh citrus flavor.

ONWARDS

ANTICIPATION

Anticipating the future, Lexus invited visitors to imagine what is yet unseen, and to see how Lexus delivers surprise and enchantment. We hope you enjoyed the experience.

DESIGNERS

DESIGNER

FORMAFANTASMA (SIMONE FARRESIN AND ANDREA TRIMARCHI)

CHEF

YOJI TOKUYOSHI

FORMAFANTASMA

Andrea Trimarchi and Simone Farresin, Italian designers, are Formafantasma, based in Amsterdam.
They explore the relationship between traditional and local culture, critical approaches to sustainability and the significance of objects as cultural conduits. Bridging craft, industry, object and user, they have forged links between their research-based practice and a wider design industry, and have received commissions from a wide range of renowned fashion and retail brands.

CHEF YOJI TOKUYOSHI

Tokuyoshi is recognized as one of Milan’s most innovative chefs. During almost a decade at Osteria Francescana under the tutelage of Chef Massimo Bottura, Tokuyoshi rapidly rose to the position of sous chef. In 2014 he established a restaurant in Milan, re-interpreting Italian cuisine termed “Cucina Italiana Contaminata”, and in just 10 months was awarded a Michelin star.

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