LEXUS DESIGN AWARD 2015

LEXUS DESIGN AWARD 2015
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THEMESENSES

Senses are intrinsic to life: they are what allow us to perceive the world. Taking this purposefully broad theme, considering seeing, hearing, feeling, smelling and tasting, we open ourselves up to a wide range of possibilities.

This theme is particularly relevant to Lexus, as the whole driving experience is about senses: from seeing the striking exterior design of our cars, to hearing the sound of our finely tuned engines and feeling the sensation of our steering wheel when you round a corner. Everything is engaged. By considering this array of examples we seek to appeal to our customers' senses in an ever-unique manner.

The Lexus Design Award has always chosen themes that encourage broad thinking. Senses takes this a step further, being a theme that we hope will lead to responses that explore the five senses in pioneering ways.

winner video

Lexus Design Award 2015

GRAND PRIX WINNER

  • Sense-Wear

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    Sense-Wear

    Sense-Wear is a collection of sense-oriented garments and accessories. Their primary purpose is to stimulate and improve awareness of our senses, while training us to better use them all. Some Sense-Wear items are designed to mute physical sensations and others to sharpen them.

    Emanuela Corti, Ivan Parati

    DESIGNER

    Emanuela Corti and Ivan Parati

    MENTOR

    ROBIN HUNICKE

    Emanuela Corti and Ivan Parati
    (ITALY)
    (Caravan)
    Dubai-based designers Emanuela Corti and Ivan Parati co-founded Caravan, a design collective that blends digital-fabrication and artisanal competence.
    Sense-Wear
    Sense-Wear
    Sense-Wear
    Sense-Wear
    Sense-Wear

    Sense-Wear is a collection of clothes and accessories that emphasize the use of senses. Their primary purpose is to stimulate and improve awareness of our senses, while training us to better use them all. Some Sense-Wear items are designed to mute physical sensations, some to sharpen them.
    Squeeze-me is a multi-purpose scarf for use in an emotional emergency. Normally worn around the head, its elastic material makes it stretchable around the body to generate a deep pressure that can calm the wearer like a warm hug.
    Shake-me is a necklace for tasting, touching and shaking. Several extensions provide different textures and flavours. It recalls multi-sensory kids' toys in that it can be used to train in discerning different tastes and different tactile experiences, (ideally with the eyes closed).
    The Pump-me jacket incorporates an inflatable device to buffer the wearer against unwanted external sensations and create a contact-free personal space.
    Pull-me is an aromatic scarf, effectively a portable collection of familiar scents and fragrances that is used to conjure up pleasant moments and comfortable sensations. Its several retractable extensions can be loaded with scents, specimens, or small objects.
    Hold-me is a hoodie poncho that makes sounds, helping to focalize the wearer's auditory capabilities. It is covered with musical flakes that emit sound in response to movements, while two built-in super ears help the wearer listen to these new, unexpected sounds.

    Emanuela Corti and Ivan Parati
    Italy

    Dubai-based designers Emanuela Corti and Ivan Parati co-founded Caravan, a design collective that is active in several creative fields. They share an interest in cultural, material and social aspects of a globalized community. Blending digital-fabrication and artisanal competence Caravan's projects aims at creating awareness of heritage to address contemporary challenges.

    Sense-wear

    BEHIND THE SCENES WITH MENTOR ROBIN HUNICKE

    • Sense-Wear
    • Sense-Wear
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PROTOTYPE WINNERS

  • Diomedeidae

    Diomedeidae

    Diomedeidae is a kinetic lighting sculpture that leverages its own flapping movement to generate electricity and power LED lights. Pulling down and releasing the weight in the centre sets it in motion.
    Humans are highly attuned to movement associated with the existence of life. Like a bird flapping or a firefly flickering, Diomedeidae's oscillation and lighting directly visualize the subtle fluctuations in energy that appeal to our innate senses.

    Daiki Nakamori, Adriano Alfaro, Gaetano Mirko Vatiero

    DESIGNER

    Adriano Alfaro, Daiki Nakamori,
    Gaetano Mirko Vatiero

    MENTOR

    ARTHUR HUANG

    Adriano Alfaro, Daiki Nakamori, Gaetano Mirko Vatiero
    (ITALY, JAPAN, ITALY)
    A group of three designers based in Kyoto and Milan. Coming together in Milan, they design from a cross-cultural perspective.
    Diomedeidae
    Diomedeidae
    Diomedeidae
    Diomedeidae
    Diomedeidae

    Humans subconsciously sense more details than we may think they do. Diomedeidae is an interactive art piece that allows us to access a place where the conscious mind seldom focuses.
    As a kinetic lighting sculpture, Diomedeidae generates electricity from its own flapping movement, which is triggered by pulling down and releasing the weight located in the middle of two strips of wooden bars. The brightness of the LEDs connected to the piezoelectric elements is attenuated according to the damped vibration.
    Humans are very sensitive to movement associated with the existence of life, as such sensitivity has been crucial for our survival. Diomedeidae is like a bird flapping its wings, a jellyfish gently glowing in the sea, or a firefly flickering for a brief moment. The oscillation and the lighting directly visualize the energy changes, appealing to human senses through their subtle fluctuations. Rewarding users for giving it life, Diomedeidae offers them an experience whereby they can enjoy light and motion.

    Daiki Nakamori, Adriano Alfaro, Gaetano Mirko Vatiero
    Japan, Italy

    A group of three designers based in Kyoto and Milan.
    Coming together in Milan, they design from a cross-cultural perspective.

    Diomedeidae

    BEHIND THE SCENES WITH MENTOR ARTHUR HUANG

    • Diomedeidae
    • Diomedeidae

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  • LUZ

    LUZ

    LUZ* is a global lighting project based on open source technology and designed to help people in the polar regions who are physically and/or psychologically affected by a lack of sunshine.
    This luminaire can be molded into a variety of natural shapes and uses sensors to modify the hue of the lamp based on the weather. Users will be able to upload the code online sharing their emotional responses to light and thoughts about chromatics with people worldwide.
    *LUZ means “light” in Spanish.

    Marina Mellado Mendieta

    DESIGNER

    Marina Mellado Mendieta

    MENTOR

    MAX LAMB

    Marina Mellado Mendieta
    (SPAIN)
    Marina Mellado Mendieta, Spanish graduate, product designer and CSM-London master's student, focuses her work on improving common aspects of everyday life.
    LUZ
    LUZ
    LUZ
    LUZ

    Global emotional lighting based on open source technology and programming, Luz is a lighting concept designed to help people in the Polar Regions who are physically and psychologically affected by lack of sunshine or daylight. This broad-shaped, round and sensitive lamp molds into different natural shapes and reacts to various weather conditions.
    The main structure of LUZ connects two RGB LED stripes to an Open Source micro-controller and a TCS sensor which captures the color temperature (K) and light intensity (lux) values of the external environment. This electronic system is programmed to gradually modify the direction of the glow (internal or external) and the light-color sensibility of the lamp depending on weather conditions. If it is cloudy, the color of the luminaire stimulates brain reactions; if it is snowing, LUZ emits enthusiastic and optimistic light; and, at night, it communicates sensations of imagination and relaxation. When switched off, the device elegantly blends into a white wall.

    IDEAL VESSEL FOR EMOTIONS
    "One of my aims is to express the values of the senses through design. That is why the circle, as the most natural and simplest form that a human brain understands, or as the symbol of movement without beginning or end, is the ultimate shape for LUZ, the ideal vessel for emotions."
    A new Internet platform for uploading the final IDE programming code will be created so that ‘LUZ’ users worldwide can share their emotional responses to light and chromatics.

    Marina Mellado Mendieta
    Spain

    Marina Mellado Mendieta, Spanish graduate, product designer and CSM-London master’s program student, focuses her work on improving common aspects of everyday life. She combines design and technology to realize perfect balance through clever and dynamic solutions.

    Diomedeidae

    BEHIND THE SCENES WITH MENTOR MAX LAMB

    • LUZ
    • LUZ

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  • ANIMAL MASKS

    ANIMAL MASKS

    Although our “SENSES” are our most fundamental human faculties, people may feel their inherent capacity for sensation is diminishing in today's information society.
    ANIMAL MASKS contain various digital devices that allow us to see the world as animals do, so wearers can experience those animal senses firsthand. Mythologies around the world include animal representations as symbolic expressions. The purpose of this work is to fuse this symbolism with contemporary reality.

    Keita Ebidzuka

    DESIGNER

    Keita Ebidzuka

    MENTOR

    LYNDON NERI & ROSSANA HU

    Keita Ebidzuka
    (JAPAN)
    Keita Ebidzuka is currently a researcher in the Kitagawara Laboratory at Tokyo University of the Arts, where he received his master's degree.
    ANIMAL MASKS
    ANIMAL MASKS
    ANIMAL MASKS
    ANIMAL MASKS
    ANIMAL MASKS

    “SENSES” are the most fundamental faculties possessed by animals. But, in today’s information societies, people dwell in concrete jungles, in air-conditioned rooms, and acquire information and converse with friends via the Internet. With technologies having become the “black box,” people tend to feel that their senses are limited and limiting. They seek to regain their natural senses by jogging in the morning, keeping a dog, nurturing plants, and escaping to the wilderness in the holidays.
    It is well known that, in certain mythologies there are deities with animals’heads and human bodies. And, in numerous traditional festivals and ceremonies, celebrants don animal masks in an attempt to assume the capabilities of such animals by mimicking their features. But those masks are only symbols. They only confer symbolic capabilities. Of course, people cannot really acquire those capabilities.
    ANIMAL MASKS offer wearers the opportunity to see the world as animals do. For example, the giraffe mask will provide the loftier, wider-ranging point of view that is symbolically associated with giraffes. To realize this functionality, the masks contain certain digital devices.
    The purpose of this work is to fuse mythological symbolism with contemporary reality by connecting the symbols and the technology in a form of bricolage.

    Keita Ebidzuka
    Japan

    Keita Ebidzuka graduated in architecture from Kyoto University and completed a master’s degree at Tokyo University of the Arts. He was also an exchange student at Politecnico di Milano, Italy.
    Currently, he is a researcher in the Kitagawara Laboratory at Tokyo University of the Arts.

    ANIMAL MASKS

    BEHIND THE SCENES WITH MENTORS LYNDON NERI & ROSSANA HU

    • ANIMAL MASKS
    • ANIMAL MASKS

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PANEL FINALISTS

  • Leather?

    Leather?

    A unique new material emerges when papermaking and moulding techniques are applied to the ground leather waste from shoemaking.

    Amon Matsuo
    Amon Matsuo
    (Japan)
    Amon Matsuo graduated from Tama Art University in Product Design and currently works for Mizuno Corporation as a designer of sports equipment.
    Leather?
    Leather?
    Leather?
    Leather?
    Leather?

    "Huh?" That is how people react to products made from materials whose texture they don't recognize; the result is surprise and sensation. While "being easy-to-understand" clearly works on people's intuition, "wonder" also has its place. When thinking about material, one automatically combines its tactile properties and the shape of the object. These cannot be separated as our expectation of how the material will feel flows from the shape, and vice versa. But, how does the brain react if the shape is totally different from what one imagined? "Huh?" is how our five senses would respond.

    Leather?

    Three-dimensional objects can be formed by processing leather waste powder using washi-producing and pulp-moulding techniques. One of the processes in shoemaking is edge-grinding of leather. The ground leather waste becomes a powder containing a considerable quantity of short fibres. This designer combines leather waste powder, starch glue (sometimes) and water to create solid objects. He is currently conducting research on improving the strength of the compound and the processing method.

    Amon Matsuo
    Japan

    Born in 1991, in Yokohama, Japan, Amon Matsuo graduated from Tama Art University, Department of Product Design in 2014 and currently works for Mizuno Corporation as a designer of sports equipment.

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  • yamaori taniori tent

    yamaori taniori tent

    Inspired by origami, this tent appeals to the senses as you fold a flat sheet of paper to create a visually appealing dwelling.

    Iyo Hasegawa
    Iyo Hasegawa
    (Japan)
    Iyo Hasegawa works in the fields of interior design and installation and is inspired by both unseen and apparent aspects of people.
    yamaori taniori tent
    yamaori taniori tent
    yamaori taniori tent
    yamaori taniori tent
    yamaori taniori tent

    The purpose of this tent is to ”relax and revive the senses”. Visitors to this tent will be invited to relax in a cozy atmosphere that delivers a nostalgic feeling and a sense of security. Through the act of creating the tent, and from the sound and smell of the paper, adults will find themselves recalling their childhood days. The tent will also revive one's aesthetic sense. Origami is a traditional art form with which all Japanese are familiar. It is a common form of children's play, usually taught by parents and friends. Repetition of the delicate folding patterns creates countless unique shapes. This tent concept was inspired by Origami. The visual surprise when a plain sheet of paper becomes a three-dimensional form through simple manipulation, the tactile sense of folding the paper, the smell and sound experienced inside the erected tent – all of these play upon the typical Japanese person's senses.
    The other reason for creating this tent was the designer's reaction to TV news coverage of the Great East Japan Earthquake of March 2011, showing the distress and uncertainty of people in the shelters. She was struck by the ”cardboard walls” dividing the temporary shelter space to provide evacuees with some privacy protection.
    It occurred to her that by adding one simple action, the cardboard could be turned into a tent that would brighten people's hearts. Hence, the Origami-inspired tent construction. She hoped to help people get through the crisis with design that was intrinsic to Japanese senses.

    Iyo Hasegawa
    Japan

    Iyo Hasegawa is an artist who works in the fields of interior design and installation and is inspired by both unseen and apparent aspects of people. She creates products that express human nature as observed in those internal and external human characteristics.

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  • Embodiment of Fractal

    Embodiment of Fractal

    Embodiment of Fractal presents the viewer with a fresh visual and tactile experience of the fractal growth of a natural forest.

    Hiroyuki Morita
    Hiroyuki Morita
    (Japan)
    Hiroyuki Morita launched the “studio Rope” activity in 2014, based on which he published a work on the theme of “luring the senses."
    Embodiment of Fractal
    Embodiment of Fractal
    Embodiment of Fractal
    Embodiment of Fractal
    Embodiment of Fractal

    This design visualizes of a new possibility for Japanese forestry. Japan has a very low rate of consumption of thinned-tree materials, despite forests covering 66% of the country. One reason is that narrow pieces of timber (120 mm or less in diameter) are not recovered for use, and are instead simply scattered throughout the forests.
    The chief feature of Embodiment of Fractal is design based on the growth fractal of conifers in order to use small-diameter pieces efficiently. The designer developed an original material selection method to configure this structure out of small-diameter pieces of wood. He minimized the manufacturing process so that each post retains its organic form. Six different size variations tailored to human scale can change the medium according to the application; for example, shelves, tables, or even chairs. Using a surround consisting of many posts, spaces can be created to give the sensation of being in a forest.
    The natural elements translate as experience via sight and touch for a potential understanding of nature.
    Japan is not the only country with this forestry issue. Therefore, this product is intended to serve as a template for applications using local woods in different countries. There is also potential for collaboration between technology and traditional regional crafts.

    Hiroyuki Morita
    Japan

    Hiroyuki Morita was born in 1991. He launched the “studio Rope” activity in 2014, based on which he published a work on the theme of “luring the senses,” written from a structural and materials application perspective.

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  • Braille Reader

    Braille Reader

    Braille Reader bridges the senses of sight and touch, enabling blind persons to read a broad new range of printed materials.

    Jung Juchun
    Juchun Jung
    (South Korea)
    Juchun Jung is currently majoring in product design and aspires to become a product designer. He hopes to make people materially better off through his work.
    Braille Reader
    Braille Reader
    Braille Reader
    Braille Reader

    In approaching the theme of this competition, the “senses”, the designer wanted to help blind or visually impaired individuals gain access to more of what those with sight take for granted in everyday life. Compared to the sighted, a blind person normally experiences some limitations and restrictions when it comes to accessing information from printed materials. Braille Reader converts visual information into tactile form, thereby providing access to a wide variety of media not published in Braille, such as newspapers, magazines and novels. Empowering the blind or visually impaired with free access to a broad range of information that would be otherwise unavailable aims to help make their lives more fulfilling.

    Jung Juchun
    Korea

    University student Jung Juchun, who majored in product design, aspires to become a proficient product designer. He hopes to make people materially better off and to improve their quality of life through his work. He expects to graduate in 2015.

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  • Mnote, Mnemonic Note

    Mnote, Mnemonic Note

    Mnote is a writing pad designed to take advantage of our senses to improve memory and help us better retain important information.

    Benjamin Xue
    Benjamin Xue
    (Singapore)
    Benjamin Xue is a Singapore-based designer fascinated by the ways in which design operates at the intersection of science, art, and imagination.
    Mnote, Mnemonic Note
    Mnote, Mnemonic Note
    Mnote, Mnemonic Note
    Mnote, Mnemonic Note
    Mnote, Mnemonic Note

    Our senses are constantly feeding our brain with information about our environments to enable us to react to our surroundings and simultaneously shape our perceptions of our world. Observing how human memory is intrinsically linked to perception led to imagining how our senses can assist our memory capabilities and, particularly, our ability to remember or retain information. In today's rapidly changing world, we are constantly being bombarded with a wide variety of information, leading to over-stimulation of our senses. Over time, we become less sensitive new information and lose the ability to retain such information as tasks to do today, shopping lists, examination notes, and so on...
    Mnemonic Note, or Mnote for short, is a writing pad specially designed to take advantage of our senses to improve memory and thereby help us to retain important information. Mnote consists of a series of note-taking styles which turn information into a form that the brain can retain more efficiently than is possible with the original form. Mnote users will be able to take notes creatively on one of a variety of note-taking canvases and then recall the information by means of the semantics relating to that particular Mnote canvas. Let your creativity flow into your memory.

    Benjamin Xue
    SingaporE

    Benjamin Xue is a Singapore-based designer who is fascinated by the ways in which design operates at the intersection of science, art, and imagination. Intrigued by how things work, he is constantly on the alert for the little “eureka” moments in our everyday lives which can help to make the world a better place.

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  • INSTAMP

    INSTAMP

    INSTAMP uses the brushwork principles of pressure and angle of touch to bring a heightened artistic effect to Western lettering.

    Yuzo Azu
    Yuzo Azu
    (Japan)
    Yuzo Azu learned visual design at Kuwasawa Design School. He currently works as a designer for an advertising production company.
    INSTAMP
    INSTAMP
    INSTAMP
    INSTAMP
    INSTAMP

    Experience the sensitivity of oriental brushstroke calligraphy by stamping letters of the alphabet – with INSTAMP!
    The soft end of an oriental calligraphy brush allows you to change the expression of a character, depending on the pressure of the first stroke.
    INSTAMP provides this same control and effect in a set of ready-made alphabet stamps.
    Ordinary stamps are made of a hard material with a flat contact surface that creates a consistent result when pressed on paper. In contrast, INSTAMP is made of a soft material with an undulating contact surface. The results are directly influenced by the degree of pressure and the angle applied by the user to the stamp.
    Using INSTAMP enables a person to learn about the relationship between cause and effect, the sense and the shape.

    Yuzo Azu
    Japan

    After studying architecture at university, Yuzo Azu learned visual design at Kuwasawa Design School. He currently works as a designer for an advertising production company.

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  • Here Comes the Sun

    Here Comes the Sun

    Here Comes the Sun is a heater that simulates sunlight coming through a window, providing both warmth and hope.

    Chun-Fu Chen, Chi-Ming Pao
    Chun-Fu Chen and Chi-Ming Pao
    (TAIWAN)
    (Department of Product Design, Shu-Te University)
    Chun-Fu Chen is a product designer, and Chi-Ming Pao works as a jewelry designer in Taiwan. They are both graduate students at Shu-Te University.
    Here Comes the Sun
    Here Comes the Sun
    Here Comes the Sun
    Here Comes the Sun
    Here Comes the Sun

    Sunshine is a precious rarity during the gloomy days of winter. When sunshine passes through a window and enters the room, people can see and feel its warmth both mentally and physically. In northern countries, daylight time gets shorter during the winter months. Sunshine is valuable to all people. It not only brings warmth, but also hope and energy.

    Here Comes the Sun is a window-shaped heater that simulates sunshine streaming through a window. Users can not only see but also feel the warmth of the sun. This design mainly employs a carbon fiber electric heater and a LED panel. Compared to traditional heater construction, carbon fiber produces a safer and thinner electric heater. The magnesium alloy shutters are effective at providing warmth. The LED panel can simulate daylight conditions and provide variable weather modes. As the light enters the retina and is conducted through the nervous system to stimulate hormone secretion in the pineal gland, the brain produces cheerful and energetic reactions. Thus, people can be positively motivated by the simulated daylight. When the shutters deliver warmth, simulated sunlight shines in to bring hope. Thanks to Here Comes the Sun, we can see and feel the sunshine!

    Chun-Fu Chen and Chi-Ming Pao
    TAIWAN

    Chun-Fu Chen is a product designer for a ceiling fan company, and Chi-Ming Pao works as a jewelry designer in Taiwan. They are both graduate students in the Product Design Department, Shu-Te University.

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  • crosswalk

    >crosswalk<

    >crosswalk< is designed to realize smoother pedestrian crossings by playing on the subconscious tendency to obey arrow signs.

    Naoki Kaminaka, Ryo Yamaguchi
    Naoki Kaminaka and Ryo Yamaguchi
    (JAPAN)
    (KAMINAKANAOKIproject2015)
    Naoki Kaminaka is a creative director and writer who has won awards in various genres.
    Ryo Yamaguchi is an experienced freelance advertising graphic designer.
    >crosswalk<
    >crosswalk<
    >crosswalk<
    >crosswalk<
    >crosswalk<

    Accidents involving collisions between motor vehicles and pedestrians remain a daily occurrence all over the world. In response, the designers created an arrow-shaped crosswalk that subconsciously persuades pedestrians to walk in the desired direction.
    Human senses subconsciously prompt people to notice arrow signs and also tend to deter them from walking against an arrow-indicated direction. This applies to people of all ages, in all parts of the world. Leveraging this subconscious reaction by way of an arrow-shaped crosswalk design, the designers aim to help make crossings safer for pedestrians.
    It could be said that this design concept stimulates not only the five senses but also people's “sixth sense.”
    The designers have succeeded in creating a process that is understood intuitively by anyone, regardless of nationality, language or age.

    Naoki Kaminaka and Ryo Yamaguchi
    JAPAN

    Naoki Kaminaka is a creative director, art director, fairy tale author, playwright, and copywriter who has won awards in several different genres.
    Ryo Yamaguchi is an experienced advertising graphic designer, currently working as a freelancer.

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MENTORS

  • mentor

    ARCHITECT | ENGINEERARTHUR HUANG

    Educated in Cornell University's B-ARCH and Harvard's Graduate M-Arch II programs, Huang developed a multi-disciplinary maker-doer ethos at a young age inspired by history, structural engineering and biology. With no industry precedents in sight, he decided to start a company to pioneer the transformation of universally accepted carbon minimizing concepts into physical products/materials. Huang established MINIWIZ in 2005 in New York and in 2006 in Hong Kong. Since then, the company has grown into an international eco-material, building-module and design company.

    READ MORE
  • mentor

    GAME DESIGNERRobin Hunicke

    Robin Hunicke is a game designer and producer, with a background in fine art, computer science and applied game studies. Her titles include the award-winning PSN downloadable title, Journey, Steven Spielberg's Boom Blox series for the Nintendo Wii, MySims, and The Sims2. In the fall of 2012, she co-founded Funomena, an independent game development studio in San Francisco. Recognized as an influential Woman in Games, Robin is an evangelist for diversity of thought and participation in game design and game culture. She promotes the MDA approach to game design, co-organizes the annual Experimental Gameplay Workshop, has chaired the IndieCade Festival of independent games.

    READ MORE
  • mentor

    Architects and Interdisciplinary DesignersLyndon Neri & Rossana Hu

    Lyndon Neri and Rossana Hu, cofounders of Neri & Hu Design and Research based in Shanghai, have been working on projects around the world which incorporate overlapping design disciplines to create a new paradigm in architecture. In 2014, Wallpaper* announced Neri & Hu as 2014 Designer of The Year. In 2013, they were inducted into the U.S. Interior Design Hall of Fame. Neri & Hu believes strongly that research is a key design tool as each project brings its own unique set of contextual issues. Providing architecture, interior, master planning, graphic and product design services, Neri & Hu recognizes that contemporary problems relating to buildings extend beyond the boundaries of traditional architecture. Rather than starting from a formulaic design, Neri & Hu's work is anchored in the dynamic interaction of experience, detail, material, form and light.

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  • mentor

    DesignerMax Lamb

    A modern day craftsman, Max Lamb is a furniture designer whose design sensibility is informed by his extensive knowledge of manufacturing techniques, respect for materials, and skill as a maker. A native of Cornwall, Max has been tinkering with objects and engaging with the physical landscape since he was a small boy, a curiosity that led to an MA in Design Products at the Royal College and subsequently the foundation of his workshop-based design practice. Max explores both traditional and unconventional materials and processes, blending experimentation and rationale to create furniture and products that are both honest and intelligible. Max teaches Design Products at the Royal College of Art and runs regular design workshops for companies and institutions around the world.

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JUDGES

  • judges

    ARCHITECTTOYO ITO

    Pritzker Prize-winning Japanese architect.

  • judges

    CURATORPAOLA ANTONELLI

    Senior curator in the department of Architecture and Design at MOMA, NYC.

  • judges

    CURATORARIC CHEN

    Design and architecture curator at Hong Kong's upcoming M+ Museum for visual culture.

  • judges

    CHIEF EDITOR OF DESIGNBOOMBIRGIT LOHMANN

    German-born industrial designer and co-founder and editor of designboom.com.

  • judges

    DESIGN COMMENTATORALICE RAWSTHORN

    Author of Hello World: Where Design Meets Life and design critic for the New York Times and Frieze.

  • judges

    PRESIDENT, LEXUS INTERNATIONALTOKUO FUKUICHI

    Held many design-related positions at Toyota Motor Corporation, leading up to his current position as the president of Lexus International.

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