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LEXUS - A JOURNEY OF THE SENSES VIRTUAL TOUR

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The journey of the senses begins inside a cocoon of convex mirrors, where the Lexus LF-SA concept car is revealed from a variety of never-before-seen angles. Colored lights surrounding the area cast an emotional atmosphere.

LEARN MORE ABOUT THE LF-SA CONCEPT LEARN MORE ABOUT THE LF-SA CONCEPT

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The Lexus Design Award invites up-and-coming designers to share their designs that help shape a better future. This year’s theme was “Senses,” expressed in four prototypes exploring the way our senses allow us to perceive the world, along with information on eight other finalists.

LEARN MORE ABOUT THE LEXUS DESIGN AWARD FINALISTS LEARN MORE ABOUT THE LEXUS DESIGN AWARD FINALISTS

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Place a “rain flake” on your tongue and become one with the natural beauty of a rainy day. Feel the exhilaration of driving in a Lexus through falling raindrops all around. As the rain flake dissolves on your tongue, it sparks a refreshing, life-giving sensation.

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Experience the majestic, overwhelming yet hospitable strength of nature and as you step into a cocoon of wood and taste the cacao butter-wrapped “life force of a tree.” Encircled by growth rings, the subtle sounds of a forest impress the beauty of a tree from the inside out, the same inside-out approach that Lexus takes to its cockpits.

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Your journey of the senses culminates as you receive a bowl of “Earth Soup” and step into a universe of stars twinkling in the darkness. A glowing table in the center of the room represents the Earth, a symbol of Lexus’ commitment to sustainability now and into the future.

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Step Inside the Lexus Design Event in Milan

In April of 2015 Lexus explored and awakened the senses with an installation at Milan Design Week. The event featured a Lexus concept vehicle, the twelve finalists (including four prototypes) of the Lexus Design Award, and three unique sensory experiences designed to immerse visitors in expressions of nature. Join us as we take you through each part of the display, an immersive and unforgettable exploration of the five senses.

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Step Inside the Lexus Design Event in Milan

In April of 2015 Lexus explored and awakened the senses with an installation at Milan Design Week. The event featured a Lexus concept vehicle, the twelve finalists (including four prototypes) of the Lexus Design Award, and three unique sensory experiences designed to immerse visitors in expressions of nature.
Join us as we take you through each part of the display, an immersive and unforgettable exploration of the five senses.

LEARN MORE LDE

LEXUS - A JOURNEY OF THE SENSES

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LEARN MORE LDA

LEXUS DESIGN AWARD 2015

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MORE ABOUT THE LEXUS DESIGN EVENT