LEXUS CELEBRATES TWENTY-FIVE YEARS

INTRODUCTION

What does a car manufacturer do when it turns a quarter-century old? Celebrate, for one. As the following 25 articles show, there have been plenty of successes to acknowledge in Lexus’s short history: various market-leading vehicles, countless moments marking technological breakthroughs, even a few tales of hardships overcome. But these stories not only tell us what the brand has done so far – they also hint at the direction in which the company might travel in the future. Everyone at Lexus – from team members on the factory floor to the brand’s presidents – has worked hard to ensure that its first 25 years in business have been prosperous.
And they will continue to do so.

TOKUO FUKUICHI

INTERVIEW
TOKUO FUKUICHI

WRITING THE COVENANT
01

WRITING THE COVENANT

THE LAUNCH
02

THE LAUNCH

THE INAUGURAL RELEASE
03

THE INAUGURAL RELEASE

THAT AD
04

THAT AD

THE LEXUS SUV
05

THE LEXUS SUV

THE CALTY ARTS PROJECT
06

THE CALTY ARTS PROJECT

THE IS
07

THE IS

THE RX
08

THE RX

THE LEXUS LED
09

THE LEXUS LED

LEXUS IN MOTORSPORT
10

LEXUS IN MOTORSPORT

LEXUS IN POP CULTURE
11

LEXUS IN POP CULTURE

THE HYBRIDS
12

THE HYBRIDS

L-FINESSE
13

L-FINESSE

LAUNCH JAPAN
14

LAUNCH JAPAN

THE LFA
15

THE LFA

CRAFT AT HEART
16

CRAFT AT HEART

THE SIMULATOR
17

THE SIMULATOR

THE HATCHBACK
18

THE HATCHBACK

LEXUS AND THE TSUNAMI
19

LEXUS AND THE TSUNAMI

THE SPINDLE GRILLE
20

THE SPINDLE GRILLE

SHIMAMOKU WOOD
21

SHIMAMOKU WOOD

THE F MARQUE
22

THE F MARQUE

THE RC F GT3
23

THE RC F GT3

INTERSECT BY LEXUS
24

INTERSECT BY LEXUS

WHAT’S NEXT?
25

WHAT’S NEXT?

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