To create the all-new 2018 LS, Lexus took the approach of starting from new, reimagining what a flagship sedan should be. The goal was not to improve on what Lexus has done, but to exceed expectations of global luxury customers.
Lighting and attention to detail express a unique aesthetic in the LS, representing a combination of advanced manufacturing techniques and methods of Lexus’ Takumi – artisans renowned for their immaculate attention to detail and dexterity achieved through tests including folding an origami cat within 90 seconds using only their non-dominant hand. This is reflected in signature touches, such as beautiful interior ambient lighting inspired by Japanese lanterns and armrests that appear to float next to the door panel.The new LS replaces the Shimamoku wood patterns seen in Lexus models with new forms that combine the artistic combination of natural woodwork and application of Japan’s sophisticated laser cutting manufacturing technologies. New patterns include Art Wood/Organic, Art Wood/Herringbone and Laser Cut. Compared to the straight-grain Shimamoku pattern, the new LS cross-grain is a larger pattern featuring bolder contrasts between light and dark, giving the wood a more vibrant appearance.
The all-new LS reflects a strong, uniquely Japanese identity both inside and out, debuting a strikingly bold design informed by the new Lexus design language.
Stridently committed to its uniquely Japanese identity, Lexus infused the new LS with an organically inspired exterior design, complemented by interior appointments that follow the omotenashi theme.
“The LS is the flagship of the Lexus brand,” said Chief Designer Koichi Suga. “More than any other model, it embodies the history and image of Lexus and serves as a symbol for everything the brand stands for.”
Following the “Yet” philosophy since the very first LS, this latest generation Lexus offers the room and comfort of a traditional “three-box” sedan, yet with the stylish silhouette of a four-door coupe.
Lexus designers took full advantage of the new longer and low-profile platform, to give the new LS a stretched, ground-hugging appearance.
Lexus tuned the LS exhaust to convey a more authoritative tone, yet also designed the cabin to ensure utterly quiet cruising. New sound suppression methods further hush the environment compared to previous LS models. Active Noise Control further quiets the cabin by detecting the sound of the engine coming into the vehicle and cancelling certain frequencies using antiphase sound from the audio speakers.
The serenity of the LS cabin provides an ideal stage for the available audiophile-worthy audio package, developed in partnership with industry leader Mark Levinson. Featuring a more inviting graphic user interface, its next-generation remote touch is designed to mimic smartphone operation, also supporting handwritten input. In addition to its 12.3-inch wide navigation display, the LS incorporates a large heads-up display (HUD) – 24 inches -- that projects a variety of information onto the driver’s forward view. Notably, the HUD interoperates with the Advanced Safety Package to display easy-to-understand warnings and alerts.
Since the beginning, the LS has always been important to Lexus - and the all new fifth generation LS will be as groundbreaking as the first.
In 1989, Lexus revealed its inaugural model, the Lexus LS, an executive sedan that impressed onlookers with its design and represented the brand’s significant intentions in an established market. Twenty eight years on, Lexus has just unveiled the fifth generation of its flagship model, and it’s as groundbreaking as the first
An essay on what a flagship is, what it means to a brand, and what it means to Lexus.
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