Explore The All New LS

intro

EXPERIENCE THE ALL-NEW LEXUS LS

To create the all-new 2018 LS, Lexus took the approach of starting from new, reimagining what a flagship sedan should be. The goal was not to improve on what Lexus has done, but to exceed expectations of global luxury customers.

  • CRAFTSMANSHIP

    CRAFTSMANSHIP

    Lighting and attention to detail express a unique aesthetic in the LS, representing a combination of advanced manufacturing techniques and methods of Lexus’ Takumi – artisans renowned for their immaculate attention to detail and dexterity achieved through tests including folding an origami cat within 90 seconds using only their non-dominant hand. This is reflected in signature touches, such as beautiful interior ambient lighting inspired by Japanese lanterns and armrests that appear to float next to the door panel.

    The new LS replaces the Shimamoku wood patterns seen in Lexus models with new forms that combine the artistic combination of natural woodwork and application of Japan’s sophisticated laser cutting manufacturing technologies. New patterns include Art Wood/Organic, Art Wood/Herringbone and Laser Cut. Compared to the straight-grain Shimamoku pattern, the new LS cross-grain is a larger pattern featuring bolder contrasts between light and dark, giving the wood a more vibrant appearance.

  • DESIGN

    DESIGN

    The all-new LS reflects a strong, uniquely Japanese identity both inside and out, debuting a strikingly bold design informed by the new Lexus design language.

    Stridently committed to its uniquely Japanese identity, Lexus infused the new LS with an organically inspired exterior design, complemented by interior appointments that follow the omotenashi theme.

    “The LS is the flagship of the Lexus brand,” said Chief Designer Koichi Suga. “More than any other model, it embodies the history and image of Lexus and serves as a symbol for everything the brand stands for.”

    Following the “Yet” philosophy since the very first LS, this latest generation Lexus offers the room and comfort of a traditional “three-box” sedan, yet with the stylish silhouette of a four-door coupe.

    Lexus designers took full advantage of the new longer and low-profile platform, to give the new LS a stretched, ground-hugging appearance.

  • TECHNOLOGY

    TECHNOLOGY

    Lexus tuned the LS exhaust to convey a more authoritative tone, yet also designed the cabin to ensure utterly quiet cruising. New sound suppression methods further hush the environment compared to previous LS models. Active Noise Control further quiets the cabin by detecting the sound of the engine coming into the vehicle and cancelling certain frequencies using antiphase sound from the audio speakers.

    The serenity of the LS cabin provides an ideal stage for the available audiophile-worthy audio package, developed in partnership with industry leader Mark Levinson. Featuring a more inviting graphic user interface, its next-generation remote touch is designed to mimic smartphone operation, also supporting handwritten input. In addition to its 12.3-inch wide navigation display, the LS incorporates a large heads-up display (HUD) – 24 inches -- that projects a variety of information onto the driver’s forward view. Notably, the HUD interoperates with the Advanced Safety Package to display easy-to-understand warnings and alerts.

experience

INTO THE LIGHT

Since the beginning, the LS has always been important to Lexus - and the all new fifth generation LS will be as groundbreaking as the first.

In 1989, Lexus revealed its inaugural model, the Lexus LS, an executive sedan that impressed onlookers with its design and represented the brand’s significant intentions in an established market. Twenty eight years on, Lexus has just unveiled the fifth generation of its flagship model, and it’s as groundbreaking as the first

READ NOW

In 2012, with the introduction of the new GS sedan, Lexus embraced an exciting new design identity. The GS’s “spindle” grille, a now-instantly recognizable feature in the industry, has defined the face of every Lexus vehicle since, but it only represents one facet of much larger change: thanks to the company’s new design language and focus on driving dynamics, Lexus’ image has been transformed into a purveyor of exhilarating vehicles. Now, in 2017, Lexus is evolving once again, taking its line-up a giant step further. The car anchoring this movement is the company’s flagship: the all-new fifth-generation LS sedan. The role of a flagship is to establish an identity and brand image, setting the bar for all other cars in the lineup. While the current LS has performed well in this role, the time has come for a replacement. Lexus engineers knew they needed something fresh, something far more impressive. The result of their efforts are obvious in what you see here.
One look at the new LS and it’s clear it is unlike most other luxury flagships in the marketplace. The car’s exterior is no longer characterized by the traditional sedan shape of previous models; instead it boasts the stylish silhouette of a four-door coupe. The unique styling of the new LS appropriately conveys the car’s innovative nature and fresh values.
“We desire to move the heart of the customer,” says Toshio Asahi, chief engineer of the LS. “So we needed to create a sophisticated, dynamic design for the new LS that offers a driving experience to match.”
Power comes quickly and seamlessly through a V6 twin turbo attached to a new front-engine, rear-wheel-drive platform. It has increased body rigidity compared to the current model. The driving experience is nothing like you would expect from a car with such a spacious and comfortable interior, and has excellent engine response and power, with handling befitting a sports coupe. The LS’s new platform has been designed with a low center of gravity and near neutral weight balance. For those who prefer to be driven, the new LS’s cabin is a marvel of luxury and convenience. Inside, its rear seats are like those experienced in a private jet.
“The one word that I feel aptly describes all Lexus vehicles to follow, is ‘emotion’,” says Asahi. “Everything from the styling to the way it drives is intended to stir the soul of the customer. As the flagship, I feel that the new LS needs to anchor the Lexus brand, and I feel this car will accomplish that with style and excitement.”

WATCH THE REVEAL MOVIE

THE FLAGSHIP

An essay on what a flagship is, what it means to a brand, and what it means to Lexus.

READ NOW

When a single product represents the best of a brand, it becomes the flagship. It sets the standard, a commitment that demonstrates the brand’s core values and expertise. It is the pinnacle of experience, the most recognized symbol and the brand icon: iPhone for Apple, the Oyster Day-Date for Rolex, Louis Vuitton at Champs-Élysées in Paris. There is a weight to being a flagship that comes from its role as a showcase, and its obligation to always express a brand’s essential qualities, in a way that exceeds every expectation. It must never disappoint, and it must always strive to transcend any simple categorization. The best flagships transcend their brand and come to be iconic of the industry they dominate. For every new generation, the flagship should be the trailblazer, the vanguard leading from the front, setting the path for others to follow, being a beacon that illuminates the future by reinventing the present.
Twenty eight years ago, the engineers and designers at Lexus brought to fruition a monumental goal -- to create the best luxury sedan in the world. The plan was more than ambitious, and required many years of development, many hundreds of prototype vehicles and millions of collective miles in testing. The result was the LS 400, and its debut in 1989 transformed the luxury automotive market with its matchless quality and unsurpassed dedication to craftsmanship. From that day, the LS has been on the forefront of innovation and blazed the trail that all other Lexus vehicles follow. It is the blueprint, the benchmark. Without the LS, there would be no Lexus -- every stitch, every detail, and every decision has symbolized the company's vision without compromise. Since its launch, the LS has been the Lexus flagship, the icon of excellence.
And now it’s time to redefine that excellence, to reinvent the flagship. To go far beyond what the world currently expects from a luxury car and create something that is exhilarating yet serene, innovative yet straightforward, classic yet contemporary. It calls for a series of freshly developed power trains delivering effortless luxury performance. It requires a sleek new exterior to cut a silhouette unlike anything else on the road. It demands a spacious new cabin blending next-generation craftsmanship with an authentic Japanese aesthetic. It needs an all-new rear-wheel drive platform with a lower center of gravity and radically increased rigidity.
This is an elevated way of thinking. This is the highest attainable level of achievement. This is the all-new Lexus LS.

SHARE THIS EXPERIENCE

SWIPE UP TO START

ROTATE YOUR PHONE
FOR THE BEST EXPERIENCE