In 1989, Lexus revealed its inaugural model, the lexus LS, an executive sedan that impressed onlookers with its design and represented the brand’s significant intentions in an established market. Twenty eight years on, lexus has just unveiled the fifth generation of its flagship model, and it’s as groundbreaking as the first
In 2012, with the introduction of the new GS sedan, Lexus embraced an exciting new design identity. The GS’s “spindle” grille, a now-instantly recognizable feature in the industry, has defined the face of every Lexus vehicle since, but it only represents one facet of much larger change: thanks to the company’s new design language and focus on driving dynamics, Lexus’ image has been transformed into a purveyor of exhilarating vehicles. Now, in 2017, Lexus is evolving once again, taking its line-up a giant step further. The car anchoring this movement is the company’s flagship: the all-new fifth-generation LS sedan.
The role of a flagship is to establish an identity and brand image, setting the bar for all other cars in the lineup. While the current LS has performed well in this role, the time has come for a replacement. Lexus engineers knew they needed something fresh, something far more impressive. The result of their efforts are obvious in what you see here.
One look at the new LS and it’s clear it is unlike most other luxury flagships in the marketplace. The car’s exterior is no longer characterized by the traditional sedan shape of previous models; instead it boasts the stylish silhouette of a four-door coupe. The unique styling of the new LS appropriately conveys the car’s innovative nature and fresh values.
“We desire to move the heart of the customer,” says Toshio Asahi, chief engineer of the LS. “So we needed to create a sophisticated, dynamic design for the new LS that offers a driving experience to match.”
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Stitching on the leather upholstery on the seats and door trim showcase The best of takumi craftsmanship
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OUR NEW FLAGSHIP RETAINS ALL THE VIRTUES OF PASTVERSIONS OF THE LS, ” SAYS TOSHIO ASAHI. ” BUT THIS ONE WILL PROVIDE EVEN MORE DRIVING PLEASURE
Power comes quickly and seamlessly through a V6 twin turbo attached to a new front-engine, rear-wheel-drive platform. It has increased body rigidity compared to the current model. The driving experience is nothing like you would expect from a car with such a spacious and comfortable interior, and has excellent engine response and power, with handling befitting a sports coupe. The LS’s new platform has been designed with a low center of gravity and near neutral weight balance. For those who prefer to be driven, the new LS’s cabin is a marvel of luxury and convenience. Inside, its rear seats are like those experienced in a private jet.
“The one word that I feel aptly describes all Lexus vehicles to follow, is ‘emotion’,” says Asahi. “Everything from the styling to the way it drives is intended to stir the soul of the customer. As the flagship, I feel that the new LS needs to anchor the Lexus brand, and I feel this car will accomplish that with style and excitement.”
The styling of the rear also adopts the spindle theme, and the Lexus “L” motif can be seen in the taillights
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