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LIMITLESS CO-EXISTENCE

MILAN DESIGN WEEK 2018

SWIPE TO ENTER

AREA 1

BELIEVE IN LIMITLESS

The design symbolically expresses “CO-” as a world of ultimate coexistence.
Built on an imaginative ideology that everyone is the center of the world, a visually infinite number of hanging vertical strings are used to represent the world’s individuals.

Sota Ichikawa programmed a computer to precisely position the 12,000 strings and control the laser’s movement. The result is a seemingly random light pattern illuminating the “individual” strings so they CO-exist in the light yet cast no shadows.
Each hanging vertical string is simultaneously illuminated by a single light source and yet not one is in the shadows; a representation that each individual perspective is its own center. Through the use of technology and innovative design thinking, the seemingly impossible is achieved.

AREA 2

DIFFERENT VIEW

Like the far side of the moon that can never been seen, objects only reveal what is visible from a given viewpoint. Just as in creating a map from a globe, plotting a three-dimensional object into two dimensions enables us to appreciate its essence in all its fullness.

Combining high performance with unrestrained luxury, the Lexus LF-1 Limitless concept is a showcase of technology, innovation and the latest evolution of design at Lexus. Like molten metal being forged into a fine Japanese sword, the lines of the Lexus LF-1 Limitless concept have the potential to shape the future of a flagship luxury crossover for Lexus.

AREA 3

LEXUS
DESIGN AWARD 2018

Lexus Design Award is an international platform to identify and recognize the next generation of global creators and designers. Explore the potential of the creative theme “CO-” in the winning artworks.

  1. TESTING HYPOTHICALS

    A collaboratively imagined test site that explores speculative relationships between society, technology and the environment.

    This project is an experiment in co-created futures where a neighborhood community is challenged to envision, build and experiment with social test sites that could help to radically reimagine the way we engage with local economies, social rituals, and technological shifts.

  2. CO-RKs

    A generative system connecting cork thread, a sustainable material and computational process that generate design products.

    CO-RKs is a generative system that generates design products based on the connection between computational/algorithmic processes and a sustainable, innovative and versatile material: cork thread by In.Filo. This system can create forms such as lamps, chairs, tables and spaces - exhibition structures.

  3. RECYCLED FIBER PLANTER

    Co-fusion textile and green design to repurpose used clothes.

    This project came from the idea of creating a substitute for soil called fiber soil by recycling old clothes made from polyester fiber. The goal is to combine a material with low recycling potential with more recyclable materials to increase the chances of reuse.

  4. HONEST EGG

    Connecting technology and new design interface to show egg's edibility.

    Honest Egg is an intuitive and simple indicator designed to reduce food wastage. By pre-calibrating the bio ink pigment to a specific date, the printed interface on the egg shell will become visible to warn the user when the egg is about to expire.

DESIGNER

Architect

SOTA ICHIKAWA

Culinary Designer

ALTATTO

SOTA ICHIKAWA / Architect

Japanese architect Sota Ichikawa of dNA (double Negatives Architecture) believes that architecture’s potential is restricted by conventional methods of measuring space. By programming computers to interpret space from an omnidirectional perspective, he frees his imagination to explore new dimensions.

ALTATTO / Culinary Designer

PROFILE

The Altatto catering service uses fine Italian produce to create vegetarian and vegan cuisine that values the environment, manual work, seasonality and tradition. Altatto comprises three cooks – Giulia Scialanga, Sara Nicolosi and Cinzia De Lauri –pursuing flavor and beauty as an expression of their skills and passion. They met at Joia, the only starred vegetarian restaurant in Italy, and have deepened their understanding and technique under the guidance of Pietro Leemann, Joia’s founder.

The Bergamot orange is a humble fruit, native to Italy that alone is bold and powerful. Yet, when combined with other aromas, it unlocks its true potential. Elements essential to coexistence have a unique ability create balance and harmony. (Imagery: Bergamot lollipop)

MORE

ABOUT

Rooted in its philosophy of bridging innovation with design, Lexus hosts annual Lexus Design Event at Milan Design Week.
The event also showcase Lexus Design Award winners' design that has the ability to make the world a better place.

2018 Theme : “CO-”

“CO-”is a Latin prefix meaning with or together in harmony.
At Lexus, we seek the harmonious coexistence of nature and society through sustainable design. “CO-” is an approach that allows us to explore our potential and that of our environment by creating new possibilities through collaboration, coordination, connection, and the like.

STORIES
    1. 2017

      YET

      A core Lexus philosophy of finding synergy by fusing seemingly incompatible goals and elements, “YET” was expressed not only in the Lexus Design Award exhibition but also throughout the fabric of the event.

    2. 2017

      THEME

      YET

      The YET Philosophy drives Lexus to push the boundaries of creativity by fusing seemingly incompatible elements. It says “Don’t compromise; harmonize.” The resulting synergy sparks breakthroughs, while revealing possibilities beyond imagination.

    3. 2017

      EXHIBITION

      The Ancient YET Modern installation provides the experience of being grounded YET suspended by light - a wave YET a particle.

    4. 2017

      DESIGNER

      An Architect, Designer, Inventor and Associate Professor based at the MIT Media Lab, Oxman pioneered the field of Material Ecology, which considers computation, fabrication, the environment and the material itself, inseparable dimensions of design.

    2017

    1. 2016

      AN ENCOUNTER WITH ANTICIPATION

      Lexus offered an unexpected and unmatched encounter, inviting visitors to a unique world full of Anticipation.

    2. 2016

      THEME

      ANTICIPATION

      Anticipating the future, Lexus invited visitors to imagine what is yet unseen, and to see how we deliver surprise and enchantment.

    3. 2016

      EXHIBITION

      Spazio Lexus at Torneria in Tortona – an unexpected encounter in a world of Anticipation. Lexus craftsmanship, technology and design philosophy is witnessed in an aesthetic and emotional experience.

    4. 2016

      DESIGNER

      FORMAFANTASMA focus on culture relationships, sustainability and objects as cultural conduits.

      CHEF YOJI TOKUYOSHI established a Michelin star-awarded restaurant in Milan in 2014.

    2016

    1. 2015

      A JOURNEY OF THE SENSES

      Lexus is committed to delivering unexpected and innovative design experiences to its customers and the world. At Milan Design Week 2015, Lexus presented a senses-based exhibit, “Lexus – A Journey of the Senses.”

    2. 2015

      THEME

      "Lexus – A Journey of the Senses"

      Lexus called on renowned space designer Philippe Nigro and chef Hajime Yoneda to provide audiences with an amazing and imaginative experience that explored the limitless possibilities of design.

    3. 2015

      EXHIBITION

      "Senses" are intrinsic to life. They allow perception of the world. Under this broad theme of seeing, hearing, feeling, smelling and tasting, Lexus appealed to the senses in an ever-unique matter.

    4. 2015

      DESIGNER

      PHILIPPE NIGRO in 2014 was named Designer of the Year by Maison & Objet in Paris.

      HAJIME YONEDA is a former computer engineer Yoneda and is renowned for his 3 Michelin star-awarded restaurant.

    2015

    1. 2014

      LEXUS DESIGN AMAZING

      At Milan Design Week 2014 was an exhibition presenting the Lexus vision of design that moves the spirit, design that inspires, and surpasses convention.

    2. 2014

      THEME

      AMAZING IN MOTION

      The Amazing in Motion theme allowed visitors to experience our forward thinking approach to design. The venue also showcased the twelve winning works from the Lexus Design Award 2014.

    3. 2014

      EXHIBITION

      “We Dance” represented the dawn of life and draws a direct connection to the cosmic motion of planets and galaxy.

      “Interconnection” explores mankind's relationship with nature.

      “TRANSFORM” inspired viewers with the fusion between technology and design.

    4. 2014

      DESIGNER

      “We Dance”Fabio Novembre (Italy)

      “Interconnection”Nao Tamura (Japan)

      “TRANSFORM”Tangible Media Group from MIT Media Lab led by Prof. Hiroshi Ishii (U.S.A.)

    2014

    1. 2013

      LEXUS DESIGN AMAZING
      AMAZING FLOW

      An exhibition of unexpected and exhilarating experiences. The Amazing Flow exhibition brought to life the concepts of world famous designers to express how engagement with great design provides a brighter future.

    2. 2013

      THEME

      AMAZING FLOW

      By viewing design from the perspective of "flow", we understand the connection between cars, humans, wind, water and living creatures. The exhibition space presented a dynamic scene inspired by this awareness of the wind's natural flow.

    3. 2013

      EXHIBITION

      A phantasmagorical path inspired by wind invited visitors to become one with the flow as they strolled through an installation reminiscent of a future urban environment.

    4. 2013

      DESIGNER

      TOYO ITO in 1971 opened Urban Robot, which later became Toyo Ito & Associates.

      AKIHISA HIRATA completed an Engineering postgraduate before joining Ito’s practice. He later opened his own office.

    2013