LEXUS

YET

SWIPE TO ENTER

AREA 1

ANCIENT
YET MODERN

Inspired by Lexus' YET philosophy, Neri Oxman and the Mediated Matter Group creates the installation that provides the experience of being grounded YET suspended by light - a wave YET a particle.

Immersed into an amazing design experience, installation forms light caustics radiate in all directions from the 3D-printed glass light columns, resulting in a "floating feeling". This installation was created with Glass 3D printing - utilizing an ancient material YET a modern technology.

AREA 2

LEXUS
DESIGN AWARD 2017

12 Lexus Design Award 2017 winners display their inspirations under the theme "YET".
The award seeks to foster the growth of ideas that contribute to society by supporting up and coming designers and creators.

  1. HAVING NOTHING, YET POSESSING EVERYTHING

    A capsule for mobile living. Having nothing YET Possessing everything

    "Having nothing, and yet posessing everything" is a capsule that contains only the essentials needed for a minimal lifestyle. Mentored by Neri & Hu

  2. PIXEL

    A structure to experience the existence of Light YET Shadow.

    PIXEL brings the experience of the contrasting elements of Light and Shadow, using a configuration of visors to create a range of effects resulting in a beautiful fundamental phenomenon. Mentored by Snarkitecture

  3. AUDIO PLAYSWIPE PLAY

    PLAYER'S PFLUTE

    Vegetable YET a Musical instrument provides fun and learning experience

    PLAYER'S PFLUTE helps every child explore music. It is a modular music toy system for a child to connect everyday objects using imaginative invention and musical creativity. By encouraging improvisation while playing, this toy helps a child experience music as a familiar and enjoyable activity.

  4. STRUCTURAL COLOR - STATIC YET CHANGING

    A rug appears Static in design YET Changes with the needs of the user

    Static Yet Changing is a rug design that has the ability to physically and visually change with the needs of the user. The ever-changing function and aesthetics of the piece addresses the idea of the designing for longevity, creating products that evolve over the time.

AREA 3

STATIC
YET DYNAMIC

This Static YET Dynamic installation reveals the Lexus UX Concept car that expresses the Lexus brave design.
It is the idea of by exploring things from many angles, we are able to see beyond the obvious and discover the new and unexpected.

Here we reveal the Lexus UX Concept car, expressing Lexus Brave Design and our YET philosophy through a series of fabric screens hung vertically to each other in a certain pattern.

AREA 4

RETROSPECTIVE

Celebrating 10 years in Milan Design Week with an engaging and innovative showcase via hanging screens printed with Lexus' Milan history.
Discover our passion for design and commitment to a better world through innovation.

Marking Lexus’ 10th edition at Milan Design Week, we highlight our long-standing passion for design and innovation. We take a look back at 9 years of design inspiration, each highlighting one moment in time through 24 frames.

DESIGNER

NERI OXMAN

An Architect, Designer, Inventor and Associate Professor based at the MIT Media Lab, Oxman pioneered the field of Material Ecology, which considers computation, fabrication, the environment and the material itself, inseparable dimensions of design.

PAST EVENT

    1. 2013

      LEXUS DESIGN AMAZING
      AMAZING FLOW

      An exhibition of unexpected and exhilarating experiences. The Amazing Flow exhibition brought to life the concepts of world famous designers to express how engagement with great design provides a brighter future.

    2. 2013

      THEME

      AMAZING FLOW

      By viewing design from the perspective of "flow", we understand the connection between cars, humans, wind, water and living creatures. The exhibition space presented a dynamic scene inspired by this awareness of the wind's natural flow.

    3. 2013

      EXHIBITION

      A phantasmagorical path inspired by wind invited visitors to become one with the flow as they strolled through an installation reminiscent of a future urban environment.

    4. 2013

      DESIGNER

      TOYO ITO in 1971 opened Urban Robot, which later became Toyo Ito & Associates.

      AKIHISA HIRATA completed an Engineering postgraduate before joining Ito’s practice. He later opened his own office.

    2013

    1. 2014

      LEXUS DESIGN AMAZING

      At Milan Design Week 2014 was an exhibition presenting the Lexus vision of design that moves the spirit, design that inspires, and surpasses convention.

    2. 2014

      THEME

      AMAZING IN MOTION

      The Amazing in Motion theme allowed visitors to experience our forward thinking approach to design. The venue also showcased the twelve winning works from the Lexus Design Award 2014.

    3. 2014

      EXHIBITION

      “We Dance” represented the dawn of life and draws a direct connection to the cosmic motion of planets and galaxy.

      “Interconnection” explores mankind's relationship with nature.

      “TRANSFORM” inspired viewers with the fusion between technology and design.

    4. 2014

      DESIGNER

      “We Dance”Fabio Novembre (Italy)

      “Interconnection”Nao Tamura (Japan)

      “TRANSFORM”Tangible Media Group from MIT Media Lab led by Prof. Hiroshi Ishii (U.S.A.)

    2014

    1. 2015

      A JOURNEY OF THE SENSES

      Lexus is committed to delivering unexpected and innovative design experiences to its customers and the world. At Milan Design Week 2015, Lexus presented a senses-based exhibit, “Lexus – A Journey of the Senses.”

    2. 2015

      THEME

      "Lexus – A Journey of the Senses"

      Lexus called on renowned space designer Philippe Nigro and chef Hajime Yoneda to provide audiences with an amazing and imaginative experience that explored the limitless possibilities of design.

    3. 2015

      EXHIBITION

      "Senses" are intrinsic to life. They allow perception of the world. Under this broad theme of seeing, hearing, feeling, smelling and tasting, Lexus appealed to the senses in an ever-unique matter.

    4. 2015

      DESIGNER

      PHILIPPE NIGRO in 2014 was named Designer of the Year by Maison & Objet in Paris.

      HAJIME YONEDA is a former computer engineer Yoneda and is renowned for his 3 Michelin star-awarded restaurant.

    2015

    1. 2016

      AN ENCOUNTER WITH ANTICIPATION

      Lexus offered an unexpected and unmatched encounter, inviting visitors to a unique world full of Anticipation.

    2. 2016

      THEME

      ANTICIPATION

      Anticipating the future, Lexus invited visitors to imagine what is yet unseen, and to see how we deliver surprise and enchantment.

    3. 2016

      EXHIBITION

      Spazio Lexus at Torneria in Tortona – an unexpected encounter in a world of Anticipation. Lexus craftsmanship, technology and design philosophy is witnessed in an aesthetic and emotional experience.

    4. 2016

      DESIGNER

      FORMAFANTASMA focus on culture relationships, sustainability and objects as cultural conduits.

      CHEF YOJI TOKUYOSHI established a Michelin star-awarded restaurant in Milan in 2014.

    2016

STORIES

  • LEXUS
    DESIGN AWARD

    First launched in 2013 to help stimulate ideas for a better world with Lexus supporting up-and-coming designers and creators worldwide.

  • LEXUS
    DESIGN EVENT
    AT 10 YEARS

    LDE began in 2005 with the intention of creating amazing experiences. Ten events on , it’s more impressive than ever

  • RISE OF
    THE LEXUS
    DESIGN EVENT

    How Lexus creates the extraordinary at the world’s most important design fair